Google AdX Monetization
Direct AdX onboarding, account hygiene, line item architecture and yield experiments tuned to your inventory.
- AdX account setup and verification
- Block lists and brand safety configuration
- Floor pricing experiments
- Native, display, video and outstream formats
- Refresh logic tuned to viewability
MCM MA Monetization
Manage Account partnerships for publishers needing direct AdX access through a Google Certified Partner.
- MCM MA application and approval support
- Policy compliance review
- Revenue share transparency
- Direct billing visibility
- Dedicated AdOps engineer
MCM MI Monetization
Manage Inventory routing for publishers that qualify under our network — fastest path to AdX demand.
- MCM MI inventory onboarding
- Quality control before approval
- Faster activation than direct AdX
- Pooled demand benefits
- Compliance monitoring
Header Bidding Solutions
Prebid wrappers, server-side bidding and partner orchestration to surface the highest bid every time.
- Prebid.js setup and tuning
- Server-to-server bidding (Prebid Server)
- Floor pricing engine
- Latency monitoring
- Partner add/remove based on yield
Programmatic Revenue Optimization
Continuous experiments — pricing rules, demand routing, viewability tuning — to bend the yield curve up.
- Weekly yield reviews
- A/B experiments on floors and refresh
- Demand path optimization (SPO)
- Bid landscape analysis
- Revenue forecasting
Ad Operations Management
A senior AdOps team running daily trafficking, troubleshooting and policy compliance for your stack.
- Daily order trafficking
- Creative QA and approval
- Discrepancy investigation
- Policy violation resolution
- Stakeholder reporting
Google Ad Manager Setup
Architecture and migration for new or messy GAM 360 instances. Done once, done right.
- GAM 360 setup and migration
- Ad unit hierarchy design
- Key-value targeting strategy
- Yield groups configuration
- Reporting templates
Traffic Quality Monitoring
Continuous monitoring of traffic sources, IVT signatures and audience quality to keep demand confident.
- IAS/DV-style IVT detection
- Source-level traffic scoring
- Audience quality reports
- Demand partner relationship protection
- Daily anomaly alerts
CTV & OTT Monetization
Connected TV and OTT publishers — VAST setup, SSAI integration and premium video demand routing.
- VAST 4.x and VPAID integration
- Server-side ad insertion (SSAI)
- CTV demand partner activation
- Audience targeting on streaming inventory
- Fill rate optimization for video