AdTech products engineered by AdOps.
Three platforms working in concert: yield optimization, traffic protection, and analytics. Built by the team that uses them every day.
FireADX Waterfall Optimization Engine
Intelligent waterfall ordering and dynamic floor pricing that responds to demand-side signals in real time. Every impression goes to the demand source most likely to win it — and pay for it.
- Dynamic floor pricing
- Adaptive partner ordering
- Latency-aware routing
- Refresh logic per unit
- Viewability-tuned bids
- Yield experiment harness
FireADX IVT Shield
Invalid traffic detection and traffic quality monitoring running continuously across your inventory. Catch SIVT signatures, suspicious source patterns and bot activity before demand partners do.
- SIVT & GIVT detection
- Source-level traffic scoring
- Anomaly alerts
- Demand partner protection
- Revenue protection
- Compliance reporting
FireADX Publisher Analytics Dashboard
One real-time view of every revenue signal — RPM, fill rate, partner performance, revenue loss alerts and historical trends. API-connected, exportable, finance-ready.
- Real-time revenue feed
- Revenue-loss detection
- Demand partner insights
- Fill rate monitoring
- RPM tracking by unit
- Historical trend cohorts
Ready to fire up your ad revenue?
Apply for monetization or talk to an AdTech expert. We onboard premium publishers continuously and replies arrive within one business day.